Strategic Marketing
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Marketing is an art. Strategy is a science. We are the experts, let us help you.

Strategic Marketing

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Implementation of an effective Marketing Strategy that sets the overall direction and goals for a company’s marketing. This then allows for a more efficient and effective marketing plan, which outlines the specific tactical marketing actions a company has to take to achieve their business goals.

1. Market Analysis

Thorough research and analysis of the internal and external environment of your company, covering the following:

  • Marketing audit to review all marketing activities and collaterals that have been implemented in the past 5 years.
  • Market research to gather accurate information and insights of the industry, competitors, products & services offered, and type of marketing campaigns that have been run.
  • Analysis of the research and audit data and summarise it into meaningful findings that will form the foundation of our marketing strategies and marketing plan.
2. Marketing Strategy

A clearly-defined marketing strategy provides a guide and direction on how to deliver all marketing-related plans and tactical executions:

  • Define Mission Statement & Vision
  • Set Up Company Objectives
  • Marketing Mix Analysis & Definition
  • Define Target Audience & Buyer Personas
  • Competitors’ Analysis Review
  • Product Positioning Strategy
  • Setting Measurable Marketing Goals
3. Marketing Plan

Driven by the marketing strategy, the marketing plan is the execution, covering the  roadmap of tactical marketing efforts that will help us achieve our marketing goals:

  • Set Marketing Campaign Goals
  • Define Marketing Campaign Activities
  • Create Marketing Campaign Timeline
  • Set Key Performance Indicators & Milestones
  • Define Marketing Communication Channels
  • Define Marketing Budget

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